Since day one of my Design Thinking class one of the first lines of feedback has been: Frame the problem more concisely. Several weeks into the course I’m beginning to understand why problem framing is so important.

Apart from obvious reasons, such as explaining the project to someone quickly or for marketing purposes, framing the problem in the length of a tweet can also be crucial for successful communication within the team.

When you try to distil the essence of your project into such a concise form, you begin realizing what everyone in team values most about the project. The different angles from which teammates may view the project might surprise you. Therefore problem-framing is as important for outward as it is for inward communication.


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