Making your customers see the value of your work

Recently, I saw a street artist whose work was very impressive, not because of him juggling atop an about 9 foot high unicycle but because of how he presented his art.

He chose a little girl from the audience to throw him his skittles. Being only about four years old, she had of course trouble throwing the skittles that high. However, even when people laughed, he encouraged her, telling her it’s okay to fail and when she did eventually manage it, he told her to enjoy and remember the feeling of having that many applaud just for her.

Once she had thrown him all the skittles, he gave her a 5-pound note with the following reasoning: A person who entertains people and makes them laugh deserves to be paid accordingly. The girl entertained people, so she deserves to earn 5 pounds.

Apart from giving the girl a life lesson in being confident in front of other people and having her talents valued, even it takes her a few tries, the subliminal message is obvious. The artist made it very clear, without ever saying so explicitly, that if the audience enjoyed themselves the artist deserves to be paid at least a fiver.

After the show was over a lot of people did give him a fiver, even the little girl returned the fiver he had given her. I am quite sure that in those fifteen minutes of his show he made much more than all the other street artists around him the whole day.

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