…or is it actually native advertising? This Guardian article about improving community building highlights several aspects, which stem from the many content strategies for digital natives. This makes native advertising more of a methodology, which can be then applied to such social media aspects as community building. Ultimately, it boils down to what lies at the heart of all marketing: understanding the customer.
Another interesting issue, which is addressed in the article, is the writer’s opinion that social media reports are useless. Certainly, weekly or even monthly reports are time-consuming but they are, I think, not entirely without value. In my experience the challenge with reports is to figure out which data is relevant and then to interpret it in a useful manner.
What do you think? Are social medial reports a shot in the dark or are they important to your marketing strategy?