Telling your organizational brand story

Last Monday I attended Deborah Anderson’s talk on How to tell your organizational brand story through marketing at the Festival of Stories in Kingston. I particularly enjoyed the storytelling point of view on brand and marketing. After all, the purpose of your marketing is the audience. Audiences don’t want to be bombarded with advertisement messages. They … More Telling your organizational brand story

Dear brands, native advertising from a digital native’s point of view

Imagine you’re the average university student. You wake up in the morning and first thing you do is check your messages, check your social media. There are all these companies advertising buy this or buy that. Brands suggest you follow them for freebies, when all you really want is to see pictures of your friend’s … More Dear brands, native advertising from a digital native’s point of view

Creating creative spaces and how they can help brands

Companies and governments constantly talk about creating more creative spaces and creative hubs but are not sure how to do that on a not too large budget. But it’s simple really. If you’ve walked through St Pancras station lately, or maybe through Heathrow airport, you will have noticed that pianos have been put in big … More Creating creative spaces and how they can help brands