“50% of your audience are female” – pitching at Raindance

Yesterday I attended the Live! Ammunition Raindance pitching event at BVExpo, which is still going on today and tomorrow if you are interested. Anyone who put a fiver in the hat got two minutes to present their pitch. Where are the women? What surprised me about people’s pitches was that it was mostly men pitching … More “50% of your audience are female” – pitching at Raindance

Storytelling as business skill

How often are English literature students told their major is useless and irrelevant to business? But that’s simply not true. Literary scholars have a deep understanding of storytelling, which has vital uses in business, too. Our whole culture is organized around storytelling. We tell stories to share experiences, information, emotions and to create empathy for … More Storytelling as business skill