After exhibiting my novel at Buch Wien, I’m contemplating why some publishers are so resistant to anything digital. … More What’s the deal with digital and book fairs?
I have been hearing people say quite often lately “I can’t do that because I’m never going to be a successful writer/ballerina/etc.” The answer to this statement resting on the tip of my tongue is: Of course you’re never going to get there with that attitude. If you don’t start practising and believing in the … More Making your dream job come true
Yesterday I attended the Live! Ammunition Raindance pitching event at BVExpo, which is still going on today and tomorrow if you are interested. Anyone who put a fiver in the hat got two minutes to present their pitch. Where are the women? What surprised me about people’s pitches was that it was mostly men pitching … More “50% of your audience are female” – pitching at Raindance
Recently, I saw a street artist whose work was very impressive, not because of him juggling atop an about 9 foot high unicycle but because of how he presented his art. He chose a little girl from the audience to throw him his skittles. Being only about four years old, she had of course trouble … More Making your customers see the value of your work
With every product or service the creator has to decide on a business model to make money. This decision can be especially difficult in a creative industry like TV. Since British TV channels such as Channel 4 and ITV aren’t government-funded one of their main revenue streams is ads. However, both of these broadcasters have … More Making money in the creative industries
This is not going to be a post about deforestation or lack of action to stop climate change. Those are important topics but sustainability also matters for different reasons. We are not only destroying the habitat of animals and plant species, which are rapidly growing extinct, we are also destroying our own habitat. Last year … More Why sustainability matters
How often are English literature students told their major is useless and irrelevant to business? But that’s simply not true. Literary scholars have a deep understanding of storytelling, which has vital uses in business, too. Our whole culture is organized around storytelling. We tell stories to share experiences, information, emotions and to create empathy for … More Storytelling as business skill
Last week we discussed in class why there are so few women in IT jobs. The bottom of the problem is in my opinion social conditioning. Social conditioning is the concept that certain values and opinions are reinforced by society to the point where they become part of the cultural subconscious. This can lead to … More The importance of representation in the media