Advice on creating slogans … More Five things to consider when creating a new slogan
How can community building be viewed through the native advertising lens? … More Let’s rethink community management
Do publishers oppose the digital revolution out of fear of losing their privileges? … More The Digital Revolution & Privilege
After exhibiting my novel at Buch Wien, I’m contemplating why some publishers are so resistant to anything digital. … More What’s the deal with digital and book fairs?
At the Frankfurter Buchmesse, this Indonesian Start-up presented its unique blend of the written word and virtual reality. Their augmented reality adds virtual elements to the physical world. Rather than emulating the interactivity of video games, this is an entirely new medium. The company sees their innovation as the future of publishing, which will not be able to … More The written word meets virtual reality
While wandering through London, looking for examples of how brands try to interact with people in public spaces, I also came across this. This image sprayed onto Waterloo Bridge did make me curious enough to follow the fairies’ trail online. I found out that this was actually a Marks & Spencer campaign from last Christmas. … More Brand marketing: a fairytale
Last Monday I attended Deborah Anderson’s talk on How to tell your organizational brand story through marketing at the Festival of Stories in Kingston. I particularly enjoyed the storytelling point of view on brand and marketing. After all, the purpose of your marketing is the audience. Audiences don’t want to be bombarded with advertisement messages. They … More Telling your organizational brand story
Brands often have the tendency to be attracted to new technologies, to new platforms. It’s understandable. Every brand wants to be the cool kid that discovered it first and no one wants to miss an opportunity. However, technology cannot make up for a lack of creativity. The most advanced technological innovation cannot help the brand’s … More Native advertising: Creativity trumps technology