The written word meets virtual reality

At the Frankfurter Buchmesse, this Indonesian Start-up presented its unique blend of the written word and virtual reality. Their augmented reality adds virtual elements to the physical world. Rather than emulating the interactivity of video games, this is an entirely new medium. The company sees their innovation as the future of publishing, which will not be able to … More The written word meets virtual reality

Telling your organizational brand story

Last Monday I attended Deborah Anderson’s talk on How to tell your organizational brand story through marketing at the Festival of Stories in Kingston. I particularly enjoyed the storytelling point of view on brand and marketing. After all, the purpose of your marketing is the audience. Audiences don’t want to be bombarded with advertisement messages. They … More Telling your organizational brand story

“50% of your audience are female” – pitching at Raindance

Yesterday I attended the Live! Ammunition Raindance pitching event at BVExpo, which is still going on today and tomorrow if you are interested. Anyone who put a fiver in the hat got two minutes to present their pitch. Where are the women? What surprised me about people’s pitches was that it was mostly men pitching … More “50% of your audience are female” – pitching at Raindance