Five things to consider when creating a new slogan

Advice on creating slogans … More Five things to consider when creating a new slogan

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Telling your organizational brand story

Last Monday I attended Deborah Anderson’s talk on How to tell your organizational brand story through marketing at the Festival of Stories in Kingston. I particularly enjoyed the storytelling point of view on brand and marketing. After all, the purpose of your marketing is the audience. Audiences don’t want to be bombarded with advertisement messages. They … More Telling your organizational brand story

Native advertising: Creativity trumps technology

Brands often have the tendency to be attracted to new technologies, to new platforms. It’s understandable. Every brand wants to be the cool kid that discovered it first and no one wants to miss an opportunity. However, technology cannot make up for a lack of creativity. The most advanced technological innovation cannot help the brand’s … More Native advertising: Creativity trumps technology

Dear brands, native advertising from a digital native’s point of view

Imagine you’re the average university student. You wake up in the morning and first thing you do is check your messages, check your social media. There are all these companies advertising buy this or buy that. Brands suggest you follow them for freebies, when all you really want is to see pictures of your friend’s … More Dear brands, native advertising from a digital native’s point of view