Advice on creating slogans … More Five things to consider when creating a new slogan
How can community building be viewed through the native advertising lens? … More Let’s rethink community management
After exhibiting my novel at Buch Wien, I’m contemplating why some publishers are so resistant to anything digital. … More What’s the deal with digital and book fairs?
While wandering through London, looking for examples of how brands try to interact with people in public spaces, I also came across this. This image sprayed onto Waterloo Bridge did make me curious enough to follow the fairies’ trail online. I found out that this was actually a Marks & Spencer campaign from last Christmas. … More Brand marketing: a fairytale
Anyone who has recently been around Waterloo station can hardly have missed the immense promotion efforts for the new Jurassic Park film. The trailer runs on screens between train announcements. There are banners detailing the different kinds of dinosaurs. Then there are signs on the floor and escalators. And how could I almost forget: There are … More Brands in public spaces
Last Monday I attended Deborah Anderson’s talk on How to tell your organizational brand story through marketing at the Festival of Stories in Kingston. I particularly enjoyed the storytelling point of view on brand and marketing. After all, the purpose of your marketing is the audience. Audiences don’t want to be bombarded with advertisement messages. They … More Telling your organizational brand story
Brands often have the tendency to be attracted to new technologies, to new platforms. It’s understandable. Every brand wants to be the cool kid that discovered it first and no one wants to miss an opportunity. However, technology cannot make up for a lack of creativity. The most advanced technological innovation cannot help the brand’s … More Native advertising: Creativity trumps technology
Imagine you’re the average university student. You wake up in the morning and first thing you do is check your messages, check your social media. There are all these companies advertising buy this or buy that. Brands suggest you follow them for freebies, when all you really want is to see pictures of your friend’s … More Dear brands, native advertising from a digital native’s point of view