Let’s rethink community management

How can community building be viewed through the native advertising lens? … More Let’s rethink community management

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Native advertising: Creativity trumps technology

Brands often have the tendency to be attracted to new technologies, to new platforms. It’s understandable. Every brand wants to be the cool kid that discovered it first and no one wants to miss an opportunity. However, technology cannot make up for a lack of creativity. The most advanced technological innovation cannot help the brand’s … More Native advertising: Creativity trumps technology

Dear brands, native advertising from a digital native’s point of view

Imagine you’re the average university student. You wake up in the morning and first thing you do is check your messages, check your social media. There are all these companies advertising buy this or buy that. Brands suggest you follow them for freebies, when all you really want is to see pictures of your friend’s … More Dear brands, native advertising from a digital native’s point of view

Storytelling as business skill

How often are English literature students told their major is useless and irrelevant to business? But that’s simply not true. Literary scholars have a deep understanding of storytelling, which has vital uses in business, too. Our whole culture is organized around storytelling. We tell stories to share experiences, information, emotions and to create empathy for … More Storytelling as business skill

Selling DVDs in the age of digital piracy: X-Men Experience at the Sky Studios

For the DVD release of the X-Men film Days of a Future Past Sky has opened the X-Men Experience at its studios in North Greenwich. At the experience they exhibit costumes and you can take pictures of yourself as Wolverine, Storm or Magneto. All of this is free, so why should Sky bother? People who … More Selling DVDs in the age of digital piracy: X-Men Experience at the Sky Studios