How can community building be viewed through the native advertising lens? … More Let’s rethink community management
After exhibiting my novel at Buch Wien, I’m contemplating why some publishers are so resistant to anything digital. … More What’s the deal with digital and book fairs?
While wandering through London, looking for examples of how brands try to interact with people in public spaces, I also came across this. This image sprayed onto Waterloo Bridge did make me curious enough to follow the fairies’ trail online. I found out that this was actually a Marks & Spencer campaign from last Christmas. … More Brand marketing: a fairytale
Brands often have the tendency to be attracted to new technologies, to new platforms. It’s understandable. Every brand wants to be the cool kid that discovered it first and no one wants to miss an opportunity. However, technology cannot make up for a lack of creativity. The most advanced technological innovation cannot help the brand’s … More Native advertising: Creativity trumps technology
Imagine you’re the average university student. You wake up in the morning and first thing you do is check your messages, check your social media. There are all these companies advertising buy this or buy that. Brands suggest you follow them for freebies, when all you really want is to see pictures of your friend’s … More Dear brands, native advertising from a digital native’s point of view
With every product or service the creator has to decide on a business model to make money. This decision can be especially difficult in a creative industry like TV. Since British TV channels such as Channel 4 and ITV aren’t government-funded one of their main revenue streams is ads. However, both of these broadcasters have … More Making money in the creative industries
How often are English literature students told their major is useless and irrelevant to business? But that’s simply not true. Literary scholars have a deep understanding of storytelling, which has vital uses in business, too. Our whole culture is organized around storytelling. We tell stories to share experiences, information, emotions and to create empathy for … More Storytelling as business skill
For the DVD release of the X-Men film Days of a Future Past Sky has opened the X-Men Experience at its studios in North Greenwich. At the experience they exhibit costumes and you can take pictures of yourself as Wolverine, Storm or Magneto. All of this is free, so why should Sky bother? People who … More Selling DVDs in the age of digital piracy: X-Men Experience at the Sky Studios